{"id":36421,"date":"2026-03-10T09:39:03","date_gmt":"2026-03-10T08:39:03","guid":{"rendered":"https:\/\/hbgcity.se\/nyheter\/testa-helsingborg-med-konceptet-hbg-pop-up\/"},"modified":"2026-03-10T09:39:03","modified_gmt":"2026-03-10T08:39:03","slug":"testa-helsingborg-med-konceptet-hbg-pop-up","status":"publish","type":"nyheter","link":"https:\/\/hbgcity.se\/da\/nyheter\/testa-helsingborg-med-konceptet-hbg-pop-up\/","title":{"rendered":"Pr\u00f8v Helsingborg med HBG POP UP-konceptet"},"content":{"rendered":"<p>I maj 2025 lancerede HBG City konceptet HBG POP UP, en permanent pop-up butik p\u00e5 Bruksgatan. Konceptet tilbyder midlertidige lejere en fuldt designet og m\u00f8bleret plads til en fast pris i centrum af Helsingborg.  Muligheden henvender sig b\u00e5de til etablerede operat\u00f8rer og helt nye, upr\u00f8vede koncepter. En pop-up-butik er en fleksibel og omkostningseffektiv m\u00e5de at \u00f8ge salget p\u00e5, promovere produkter og styrke kunderelationer. For bymidten giver det mulighed for at skabe unikke og attraktive etablissementer i korte perioder. <\/p>\n<p>HBG POP UPs f\u00f8rste lejer, Iris Retro, flyttede efter sin tid i pop-up-butikken til permanente lokaler l\u00e6ngere nede ad Bruksgatan. LUNDINs Second Hand flyttede derefter ind og valgte ogs\u00e5 at blive. Da LUNDINs Second Hand nu overtager lokalerne p\u00e5 Bruksgatan, flytter HBG POP UP og udvider med endnu et lokale. HBG POP UP ligger nu p\u00e5 Stortorget 18 og i S\u00f6DER Gallerian.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I maj 2025 lancerede HBG City konceptet HBG POP UP, en permanent pop-up butik p\u00e5 Bruksgatan. Konceptet tilbyder midlertidige lejere en fuldt designet og m\u00f8bleret plads til en fast pris i centrum af Helsingborg. Muligheden henvender sig b\u00e5de til etablerede operat\u00f8rer og helt nye, upr\u00f8vede koncepter. En pop-up-butik er en fleksibel og omkostningseffektiv m\u00e5de at [&hellip;]<\/p>\n","protected":false},"featured_media":36764,"menu_order":50,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"nyhetskategori":[205,297,298],"class_list":["post-36421","nyheter","type-nyheter","status-publish","has-post-thumbnail","hentry","nyhetskategori-visa-pa-etablering","nyhetskategori-visa-pa-etablering-en","nyhetskategori-visa-pa-etablering-da"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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