About HBG City
In 2010, Helsingborgs Cityförening, Fastighetsägarna i city and Helsingborgs stad formed the company Helsingborg Citysamverkan AB (HBG City). The purpose of forming a joint company is to enable the parties to work together to strengthen the attractiveness of the city center.
The city center of the future
The strategy for the city center of the future was developed through workshops, surveys and in-depth interviews involving nearly 250 people. In 2023, the work of the Board was deepened and the strategy was refined. In the autumn, it was anchored with the owner groups and politicians. The Board adopted the new strategy at its last meeting of the year in December.
Our vision
Our little city, a place that everyone loves to visit, live and work in.
Our business concept
HBG City exists to increase the attractiveness of the city center by creating collaboration conditions for the owner groups, those who work in the city or have an interest in contributing to a more vibrant city.
HBG City runs collaborative location initiatives, projects and activities to create a safe, unique and attractive city center with increasing visitor flows that provide business opportunities for traders and property owners in the city center.
Together we are strong
Helsingborg City Association
Helsingborgs Cityförening represents traders, restaurant and café owners, banks, hotels and others with commercial activities in central Helsingborg. Also companies that want to support development in the city.
Fastighetsägarna City
Fastighetsägarna City is a network for property owners with commercial properties in Helsingborg City. Through collaboration, attractive and safe urban spaces are created where people want to be and establish themselves.
The Board
Anna Möller (Chair)
Helsingborgs stad
Director of Urban Development
Soraya Axelsson
Helsingborgs stad
Director of Enterprise and Industry
Mats Hallberg
Helsingborgs stad
Director of Culture
Jesper Liljegren
Cityföreningen
Bara Vara group
Nicki Eby
Cityföreningen
Clarion Hotel Sea U
Martin Persson
Cityföreningen
Chocolatte
Cassandra Jertshagen
Fastighetsägarna
Jefast
Kent Andersson
Fastighetsägarna
Wihlborgs Fastigheter
Matts Borgström
Fastighetsägarna
Castellum
The Organization
QM Quality Mark
In 2021, we were QM-certified by Svenska Stadskärnor and received a quality mark for our work. QUALITY MARK is a tool for a standardized label for collaborative organizations in the city. It is based on a European certification developed jointly by several countries in a collaboration called TOCEMA Europe (Town Center Management Europe). Svenska Stadskärnor was involved in this work and has developed a version for Swedish conditions that is offered to members of Svenska Stadskärnor. Holding a certificate shows that you work long-term, strategically, have clear goals and follow up the results, which leads to stability in the collaboration that creates the conditions for new investments in the city.
