In May 2025, HBG City launched the HBG POP UP concept, a permanent pop-up store on Bruksgatan. The concept offers temporary tenants a fully designed and furnished space at a fixed price in central Helsingborg. The opportunity is aimed at both established players and brand new, untested concepts. A pop-up shop is a flexible and cost-effective way to drive sales, promote products and strengthen customer relationships. For the city center, it provides an opportunity to create unique and attractive establishments for short periods.
HBG POP UP’s first tenant, Iris Retro, moved after its time in the pop-up shop to a permanent location further down Bruksgatan. LUNDINs Second Hand then moved in and also chose to stay. When LUNDINs Second Hand now takes over the premises on Bruksgatan, HBG POP UP moves and expands with another premises. HBG POP UP is now located at Stortorget 18 and in SöDER Gallerian.
